Wednesday, 21 May 2014
Monday, 19 May 2014
App in context
I managed to capture some great shots whilst I was not videoing the app in context. These will be real portfolio pieces as the coffee and the app together looks brilliant. It is great not to use mock up's in your work every once in a while. The real thing adds something quite special.
Saturday, 17 May 2014
Before shooting the images in the photography studio we planned out exactly what we needed to photography as well as the composition of these shots, this streamlined the photographing process and ensured we got all the shots we needed.
The reasoning behind this was that we booked out the photography studio and shot our final products however due to technical problems we had trouble with the images as they came out very dark, and their was corrupt files. This was a big blow as we are very limited to time. Below are some examples of the images that were not quite up to scratch. We are both very particular about photographs are we are building our final portfolio and we need images to be to a high standard.
Friday, 16 May 2014
Thursday, 15 May 2014
In the end we chose to film at Mrs Atha's. It was a great location as the general vibe and aesthetic of the place was bang on with our concept and branding.
However filming was a challenge as we have to get the lighting correct for the video to be at the standard we aimed it to be. We had to again shoot twice as weren't give cables for the lighting from the photography department. I admit I should have checked but it was again a big blow as we were against the clock.
However the following morning we were able to shoot again and the set up of the lights went well. We chose Luke and Suzanne to be in our video as they fitted to our target audience and the pair of them were great hand models.
It was my job to film the app Tom designed and animated. I had a list of shots that I needed to achieve which was a fin task, as it meant I got to play around with angle shot and the use of depth of field. I wanted the video to be quite slick therefore I filmed every scene in multiple angles in order to cut to small details.