Thursday, 1 May 2014
For our second visual concept we decided to see how we could use the texture patterns we'd developed and apply them to range of potential deliverables as well as incorporating a typographical system that we'd developed. In which we capitalise each letter of every word to declare the statement and indicate in a way that the brand is different and it's following any conventions of other competing stores or brands. Although the patterns did translate well across this range of deliverable we still weren't happy with the results. It look as if it was an ofter thought and it's adding communicative value to brand additionally when the patterns become distorted across these range of formats it's not always clear that it is earth and that is what is being represented.