Initial story board
Tom drew up an initial story board which I later expanded as I need more of a detailed visual guide to reference when filming. It was great to know that we were on the same page as Tom designed the app whilst it was my job to capture it in a film.
Now that the brand and the brand ephemera had been printed and crafted we began to think about the digital experience side of the brief. Using out initial research and brain storms into this experience we developed a story board for the the video we are going to shoot in order to demonstrate this experience.
We planned out exactly what features we needed to show the App being able to do as well planning which angles might capture this interaction, feature or functionality the best. After playing to story boards myself and Eve need to scout a location for the shoot we had a couple of ideal places in mind so today we started contacting places in Leeds to see if they'd let us film in there venue or retail space.